A new piece of research shows that potential Conservative voters in the UK are typically slightly less supportive of strong environmental policies than the population as a whole. Undecided voters that the Tories want to attract into their camp are generally even less convinced by eco-friendly political initiatives. Although the party leadership remains eager to portray itself with a greenish tinge, the lack of support among voters will tend to circumscribe the freedom to propose radical ideas for the 2010 election. If your target voters are wary of strong environmental policies, you don’t propose them in the run-up to an election. Not unexpectedly, Tory voters want green policies to be focused on investment in emissions-reducing technologies and tend to reject any increase in taxes or restrictions on economic freedoms. So, for example, it will be difficult for the party to reject airport expansion strongly.